Wednesday, March 2, 2016

Italy February 2016

BMW might have a winner here


Active Tourer Edition

Unlike other markets, the Italian EV market is not experiencing growth, with year to date sales inclusively dropping 13% regarding 2015, with the EV Share at a low 0,11%.

Looking at the models ranking, there is a surprise in the ranking, with the newcomer BMW 225xe Active Tourer scoring an impressive 94 units, the best monthly result for any model in the last 10 months and a record for any plug-in BMW.

The Volkswagen Golf GTE was the third Best Selling model in February, jumping to Fourth and underlining a fundamental change in the market: The rise of PHEV's, in 2016 they count 42% of the EV market, when last year they had 21% and in 2014 only 9%...

As for pure electrics, the Nissan Leaf continues to sell in decent numbers, the veteran C-Zero is experiencing a Second Youth, placed in the Runner-up position, while the sports-sedan Tesla Model S had another two digit month, placing it at a best ever Fifth position.

Looking at the manufacturers ranking, the chronic leader Renault (Fourth, with just 8% share) had a horrible start, leaving the leadership for BMW, with 34% Share, followed by Nissan (16%) and Volkswagen (10%).

PlItalyFeb.     YTD%'15Pl
1BMW 225xe Active Tourer9410330N/A
2
3
Citröen C-Zero
Nissan Leaf
13
32
67
56
19
16
6
1
4Volkswagen Golf GTE253295
5Tesla Model S102268
6Renault Twizy e)102064
7
8
9
10
BMW X5 40e
Mercedes B250e
Peugeot iOn
Renault Zoe

2
5
6
15
12
11
9
4
3
3
3
11
10
22
2
11
11
BMW i3
Volkswagen e-Up!
1
2
4
4
1
1
3
11
13Nissan e-NV200 / Evalia12117
14Renault Kangoo ZE110N/A
14Smart Fortwo ED

109

TOTAL204359100


Source: greenstart.it


2 comments:

  1. Hi Jose.
    Since PHEV sales are not reported separately from non plug-in hybrids, we cannot have a complete picture about them.
    The sales reported are those we can be sure about, since they made it to the top 10 of hybrid sales, either for the month or for the YTD ranking.
    There might be many more PHEV sales every month (many models might sale in small numbers).
    We just know that in January no other PHEV model sold in more than 11 units, and in February in more than 18.

    What to do... :-)

    Ciao

    ReplyDelete
    Replies
    1. Thank you for the input Alok, Auguri!

      Delete